Taste

Taste is how you protect your mental environment. When you sharpen your discernment, you stop being swayed by trends. You stop needing consensus. You stop reacting to every new thing like it’s urgent. ¹

Our ‘personalised’ feeds, paradoxically, made our tastes boringly predictable and our attention spans alarmingly short. The content algorithms have flattened our sensory experience, training us to crave whatever triggers the quickest dopamine hit rather than what actually nourishes us. ²

(…) in a world where the cheapest dopamine wins by default, taste is how you opt out. Not to impress anyone. But to protect your soul. ¹