12 Mar

Happy 25th Birthday World Wide Web

web25

Twenty-five years ago Sir Tim Berners-Lee filed a proposal for the World Wide Web. It was initial a no go but his boss took interest in it and allowed it to be worked as a side project.

In 1990, Sir Tim Berners-Lee wrote the first browser and editor and in 1993, after much arguing, CERN declared that WWW technology would be available to all, without paying royalties, forever.

This one decision had changed the face of the world in what we live today. The web has made significant changes, about 40 percent of the world uses the World Wide Web to connect and create. Not only this the Web has solely generated billions of dollars in this quarter of the century.

WWW has transformed the way we live, think, connect, create and much more.

Web can be made available with any type of information, on any type of device, leaving behind the boundaries of countries and languages.

Today we celebrate one of the biggest day in the history of Technology Sir Tim Tim Berners-Lee encourages us to add more to the Web and contribute to it to make it freely available forever. Also to build a network so strong that encourages the rest of the 60 percent to also join this creative online community

Few Words by Sir Tim Berners-Lee

Today, and throughout this year, we should celebrate the Web’s first 25 years. But though the mood is upbeat, we also know we are not done. We have much to do for the Web to reach its full potential. We must continue to defend its core principles and tackle some key challenges. To name just three:

  • How do we connect the nearly two-thirds of the planet who can’t yet access the Web?

  • Who has the right to collect and use our personal data, for what purpose and under what rules?

  • How do we create a high-performance open architecture that will run on any device, rather than fall back into proprietary alternatives?

Watch Sir Tim Berners-Lee the creator talk about the World Wide Web and its future in the following video and for more info visit www.webat25.org.

Give your comments and share your stories with the Web in the comments below.

10 Mar

Boost Your Website Traffic With Impressive Post title

how to craft perfect blog titles

Yesterday I was having a conversation with my friend about How Facebook has overtaken Whatsapp and also Facebook getting a new facelift.

The conversation was as casual as any other conversation that you have with your friend until suddenly he started sharing his experience he lately had.

He said Robin I had this very weird encounter on Facebook.

He did this experiment in which he changed his profile picture and the cover image to some of his pictures when he was a little skinny, than he sent a friend’s request to a girl ( which he said is really hot – He quoted ).

It was for more than 4 days that there was no reply to that friend request.

As the last stage of his experiment he cancelled the friend request and changed the profile picture and the cover image to the his current ones and sent the request again and what do you know she accepted it the very next minute.

What I Understood from this story was its the first impression that always counts. Whatever it may me either a friend request, a first call with someone or even a title of a blog post which leads to a click and directs traffic to your website.

Crafting perfect title for your blog post is a combination of both Content Marketing and SEO.

Why Title matters?
Your Post’s title appears in

Search engine results
RSS feeds
Links from other bloggers
Social media sites
On your archive pages
Many Bookmarking Website’s and directories pulls the title of the page automatically to add in their database.

A Well crafted title serves in providing a great chance of visitors clicking and landing to your blog. It also tempts the visitors to explore what is the thing that he is missing.

The main goal is to pull visitors to read the first line of your blog post.

In this Post we will look into five ways How you can craft titles that leave a great impression and entice visitors to click your post’s link.

1) Should relate to what people are searching

Your title plays a key role as it appears in web searches, RSS feeds, Bookmarking sites and much more. Craft titles which are closely related to the industry or niche. This doesn’t mean that you cannot be creative, I do encourage you to do that but see to it that you do not over do it and end up with some title that is totally irrelevant.

2) Ask a Question

Search has become specific, people search for long tail keywords that are specific to their needs Ask a question following by content that leads to the solution. People will often be interested in reading posts which answers their questions rather than the title which misguides them.

3) Get into the reader’s shoes

Imagine yourself as a reader and ask yourself why would you click the link to your blog post, what is it that separates you from others.

4) Keywords keywords Keywords!

You should always consider  optimizing the titles for Search Engines. Search Engines like google have a title limit ( 56 characters ) in their Ranking Page.

You need to add your keywords in the titles as it puts weight in the searches and also helps visitors to determine a close relation in their searches.

5) Keep it Short

Lengthy titles are good they help to interest your visitors although I strongly recommend having short and up to point titles this will help visitors to easily remember and search engines also have a limit of 56 characters so if you have long titles it would be truncated in the search result and would be of no use.

Apart from the above points you can also add many more things like adding emotions for example humor or use idioms.

Use the above mentioned tricks and play around with the blog title, share what worked and what didn’t in the comments below.

These are some of the points that I use share your recommendations in the comments, also if you like the post please share it.

(image: flickr)

07 Mar

Google’s Doodle for International Women’s Day

 

International-women's-day-2014

image courtesy (google.com)

Google as always comes up with a Doodle on the event of International Women’s day which is on 8th march. This Doodle is presented a day prior on all google products a day prior just to make sure that no one  misses it if they do not use internet on Saturday.

Google created an entire 1 min 26 seconds video comprising of women all around the world, take a look at the video below.

The Video consists of women giving best wishes for the International Women and also how women have been underrepresented in almost all fields.

 

13 Feb

Why Content Marketing Is Important For Every Business

 content-marketing

Content is at the heart of any Business you have, whether it be online or offline. People around the web seek information they are always in search of new and valuable content which helps them gain more knowledge.

If you think content is just the text than you are wrong, very wrong.

Content is a mixture of text, images, videos, infographics, podcasts or anything that keeps your visitors engaged and make them coming back for more.

Wikipedia describes Content Marketing as

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.

It doesn’t matter if you are a big, medium, small or a freelance business, Content Marketing is the key to your online Success.

Content Marketing is an art not science.

Your content is an asset that helps you sell your products and services, direct your visitors to the right path, choosing what is the best for them, and also giving them knowledge.

Content has various forms each has its own benefits. You need to play around to help your audience.

Benefits of Content Marketing

1. Quality Content Get more Shares

Create Awesome content which is likely to be shared, this helps you create a brand awareness and get to a larger audience. Create content that engages readers and share it via their social accounts, email or word-of-mouth as a recommendation.

Remember Everyone is an influencer!

2. Content helps your SEO

Since the inception, content has played a vital role in internet marketing, Google the Search Engine giant has also made it clear with its Panda Algorithm that quality content which delivers to the visitor’s needs are signals used in Search Engine rankings.

3. Content helps increase your Conversion

Well written content helps a visitor to build more trust with your brand, if your visitor builds that relation with your website the likeliness of converting into a customer increases. A decision of buying, signing up or even engaging more depends upon your content and the strategy that you use.

4. Content spreads like wildfire

Quality Content does not stay limited to you website, In today’s world everything you talk about is been shared, more the shares you get more is the number of people you influence.

5. Unique content drives leads

The decision of converting from a prospect to a customer depends upon the way you present your brand to the visitor. Your content over the web is viewed by many people over Social Media, Bookmarking sites, review websites and much more. A Brand know to your visitor makes it easy for them to make decisions.

12 Feb

How To Get Your Google Authorship

google-authorship

You create awesome content and do all the optimization that you can, on the way of your efforts to make it to the first page of Google what you see is this guy’s picture near the listing and you say what is that I am not doing that he is?

Well he has linked his Google Plus account to his website, simple.

Why you should get a Google Authorship Markup?

Google made it implicit that quality content is what is going to the stay in their index, The whopper Panda Algorithm has already injured a lot of them out there.

Linking your G+ account to your website is very important as

1. You get a cool picture of your presented near the search result of your website that you have linked your Google plus account with.

2. The Conversion rate increases as the search result looks more genuine and helps build more trust with the visitor.

3. The Content you publish which has your G+ account linked to it makes it easy for Google to know your authorship and avoid duplicate content rank higher.

Pre-requisites

  1. Make sure you have a profile photo with a recognizable headshot.
  2. Make sure a byline containing your name appears on each page of your content (for example, “By Robin Solanki”).
  3. Make sure your byline name matches the name on your Google+ profile.
  4. Make sure you have an email address for the same domain you post on.

So are you ready to get your Authorship?

It’s pretty easy just follow the steps.

1. Verify your email address on Google+

Visit this page and enter your email address which is of the same domain that you post on (example [email protected])

2. Link your profile to your content

Go to the “About” page of your Google+ profile, there is a place to add “Contributor to” links.

Add your website’s URL to it.

3. Link your content to your profile

In the byline or author box at the bottom of your post, link to your Google+ profile, adding “rel=author” in the link.

You can also verify if your Authorship has been set up correctly by visiting this link.

11 Feb

Matt cutts says: Don’t Worry About The Poor Grammar In Comments

In today’s Google webmasters video, Matt cutts answer a query about the concern of having poor grammar in comments.

Matt Cutts says having poor grammar in comments doesn’t really matter to your website’s quality unless you have good quality content which is well maintained and has good grammar.

Matt gives an example of industry biggies like Google’s own youtube which receives a bunch of comments every day which are totally irrelevant, full of grammatical errors but still ranks well in Search.

Cutts also added that just because comments with poor grammar is a problem on their side not yours doesn’t mean that you allow spam comments.

In a nutshell Having poor grammar in comments is not your mistake its a erratum by the person who comments.

As Matt ends the video by saying “I wouldn’t stress about that” so shouldn’t you.

Watch the full video

10 Feb

How to optimize robots.txt file?

robottxt

A /robots.txt file is a directive used to tell search engine’s crawlers to determine which pages or directories to crawl and index in Search Engines.

A REP or Robot Exclusion Protocol.

Every Crawlers that wants to crawl your website first checks this file to determine which url to crawl.

The above lines of code works as all the User-agent ( crawlers ) are disallowed to crawl any pages on the site.

Robots.txt file is used to block crawlers visiting pages/folders on your website which you think are secure and are not worth consuming your bandwidth like images. However, you need to understand that this file is publicly visible and can prove to be a enticement to hackers as they would know the pages and would try to get information.

Format of a Robots.txt file

User-agent: *
Disallow: /

I strongly suggest implementing authentication system for such pages.

How to Create a Robots.txt file?

Robots.txt file is just like any other text file. You need to follow some protocols to create the file according to your needs.

Following are some examples of Robots.txt file

To block specific pages

User-agent: *
Disallow: /~foo/example1.html
Disallow: /~bar/example2.html

To block specific directories

User-agent: *
Disallow: /~foo/
Disallow: /~bar/

To allow single Crawler

User-agent: Google
Disallow:

User-agent: *
Disallow: /

To Disallow Specific Crawler

User-agent: Badbot
Disallow: /

Things can get tricky sometimes as there is no “Allow” field.

For a situation in which you want to allow a specific file. Move all the files that you do not want to be crawled in a folder and disallow that specific folder.

Where should I put the robots.txt file?

When you are done creating a robots.txt file according to your specifications you need to place the file at the root of your website.

http://www.example.com/robots.txt

Every subdomain of a website is required to have a different robots.txt file

subdomain1.example.com/robots.txt

subdomain2.example.com/robots.txt

Summary

  • Robots.txt file is used to block crawlers from specific parts or your website entirely.
  • You can block a specific crawler.
  • Robots.txt file should be added to the root of your website.
  • Every Sub-domain has a different robots.txt file.
  • Your robots.txt file name should be lower-cased.
  • Being a publicly available file you need to implement different securities for the pages that you do not want people to access.
  • Some bad crawlers may neglect the robots.txt file.

You can also add your sitemap to the robots.txt file to do this simply provide the link to your sitemap:

Sitemap: http://www.example.com/sitemap.xml

If you like the post please share it.

10 Feb

How to create and submit a Sitemap to Google

sitemap

Sitemaps acts as your website’s index page, it is used to tell the crawlers about the pages on your website.

Search Engines like Google send their web crawlers over the web to crawl websites and send back the data to be indexed in their database.

A well-optimized sitemap helps Google and other Search Engines to understand your website’s structure better and also helps them understand the priority of individual pages and when to send their spiders to crawl your website again in the future.

How to create a Sitemap?

Your can create your sitemap online by visiting www.xml-sitemap.com, there you need to enter your website’s url for which you need to get the sitemap.

Your Sitemap consists of mainly 4 Columns

  • The URL of your webpage
  • The Priority of the webpage
  • The Frequency at which the webpage is updated
  • When was your web page last modified.
  • Leave the options as default and hit the submit button.

The time taken to create a sitemap depends upon the number of pages on your website. Larger the number longer is the time to create the sitemap.

As your sitemap is created you will be presented by many options of your website’s sitemap.

Uncompressed – This is the default xml version of your sitemap.

Compressed – This is the gzipped version of your sitemap.

html – This is the html version of your sitemap

ror – This is the ror version of your sitemap.

The one that we are interested in is the uncompressed xml version of your sitemap.

Download this file and add it to the root of your website using a FTP client.

The above mentioned method is appropriate for a website with a small number of pages but if you have a website which consists of a larger number of pages divided into categories or you use a blog such as wordpress I strongly recommend using a plugin like Yoast which does all the heavy lifting for you.

How to submit a sitemap to Google?

Google gives you many tools to help you analyze and view your website’s statistics one of which is google webmasters tools.

If you do not have an account I strongly recommend you to get one, its free.

Login to your webmasters tools account and add your site.

Soon as your website is added you will be presented with an array of options to help you show your website’s health and performance.

Go to Crawl > Sitemaps > Add/Test Sitemaps

Add your sitemap’s url to the form and hit test sitemaps.

If your sitemap has any errors you’ll be notified here fix them and than you are good to go.

Enter your sitemap’s url again.

Hit Submit Sitemap and in few seconds your sitemap would be submitted.

Depending upon the pages of your website the time taken to processed would vary.

Summary

  • Create your sitemap visiting www.xml-sitemaps.com
  • If you use wordpress install Yoast.
  • Upload your sitemap to the root of your website.
  • Submit your website’s sitemap to Google with webmasters tools.

If you have any query please write a comment below.

06 Feb

The 5 Best ways to optimize heading tags

heading-tags-optimization

Like keyword research, meta tags optimization and many other tactics Heading Tag Optimization is also a significant tactic that needs to be incorporated to achieve a successful SEO Campaign.

What are Heading tags?

Heading tags are HTML tags which are used to title the content of the web page.

There are 6 different types of heading tags i.e h1 to h6

<h1>This is a h1 tag</h1> 

<h2>This is a h2 tag</h2> 

<h3>This is a h3 tag</h3> 

<h4>This is a h4 tag</h4> 

<h5>This is a h5 tag</h5> 

<h6>This is a h6 tag</h6>

Optimize Heading tags for both Search Engines and your visitors, as these tags are HTML we can use CSS to beautify it and make it look more appealing.

1. Follow the Order

There are six types of heading tags each with its own objective.
Following each by the order that they are would help you keep your web document clean and also avoid any confusion with the Search Engine Crawlers.

2. Character Limit

People often tend to over-optimize the heading tag by stuffing keywords and making it to hard to read. Keep your headings short and easy to read if necessary break down your topic in to subheadings.

3. Use long tail keywords

Search Engine users usually do a search which is precise and consist of a phrase. Do your keyword research and search for long tail keywords used in your niche.

Incorporate your long tail keywords in the heading tags, Search Engines rely on Heading tags too to grade your website on SERP. Having your keywords in the Heading tag would be an added advantage to rank higher in search engines.

4. Limit the Use and follow the hierarchy

We can use Heading tags as many time as we want in a web document, but well-crafted document needs to taken care of.

I prefer web documents which are small and which stick to the point but for those who have a longer one such as a tour page or any page which requires a lot of content and headings to differentiate each section should use Heading tags in a deliberate way.

h1 – Should be used only once for a webpage

h2 – Can be used more than once and should have a preceding heading h1 tag.

h3 – Can be used more than once and should have a preceding heading h1 and h2 tags.

5. Content

“Content is King” is a cliche now but its true. Every heading you use is desired if it has a following content.

Your Headings job is to pull the visitor to read the content that is followed having weak quality content will open doors for your visitors to bounce out of your website.

Heading tag is a doorway to the well-crafted content that you want your visitors to read. Scrutinize each word to generate more traffic to your website.

If you have any suggestion or question please drop in a comment below.

04 Feb

How to optimize title and meta tags

How to optimize meta tags

Meta Tags play a very important role in Search Engine Rankings, Ever thought of How google or any other search engines get the data from your website to display in their SERP?

They use the title tag and the meta description from your website.

What is title tag?

Title Tag is an HTML tag used in a webpage to declare the title of the document.

It is enclosed in a title tag

<title>This is an Example of your title</title>

What is meta description tag?

Like title tag, you also have meta tags in HTML which help you describe your webpage, meta description tag is a brief description of your website.

following is the format of meta description tag

<meta name="description" content="This is an example of your description" />

What is the importance of meta tags?

Title Tag and meta description tag are significant in any SEO Campaign.

Search Engines like Google and Bing crawl your website at regular intervals and index them in their database. They also have algorithms which help them bifurcate websites according to keyword searched for.

For a keyword that a visitor enters, Google displays the most relevant webpage and it shows the title (which is pulled from the title tag of the webpage) and the description (which is pulled from meta description tag)

As we know that google relies on us to to get the data from our website so we can optimize it to our best interest.

It is up to you How you utilize this and optimize your meta tags to rank high in search engines.

How to Optimize your website’s title tag and meta description tag?

Keywords plays a vital role in any SEO or Internet Marketing Campaign, if you have not done your Keyword Research I strongly suggest you to check out my article on How to do keyword research.

I would like to divide the optimization process in 3 steps

Character Limits

Both title tag and meta description tag has a character limit.

Try to write a copy which is 70 characters or less for your title and 155 characters or less for your meta description.

Check your competition

It is always good to know why and what is the reason your competitors are ranking higher in Search Engines. Check out their title tags and meta description tags to get inspiration and a understanding to craft better title and meta description tags.

Don’t forget your keywords

If you have done your Keyword Research right I assume you have a good set of keywords that you want to rank for. Optimally using these keywords in your title and description would help you gain more trust. Try using keywords and synonyms at the start of your title and/or description but see to it that you do not over do it and spam everything.

Google bolds out the keywords that a visitor searches for in the search results, If you have those keywords in your title and/or in your description you increase your relevancy in the eye of the visitor which helps you increase your click-through rate.

Google counts click-through rate as a trust factor considering your site is more trust-worthy and authoritative.

Title tag and meta tags have and would always be important in Search Engines and SEO, Properly optimizing these tags can proper to be a very valuable asset in your SEO Campaign.

Do you like this post? Have optimizing your site’s meta tags helped you gain more traffic?

Drop in a comment.