Content is at the heart of any Business you have, whether it be online or offline. People around the web seek information they are always in search of new and valuable content which helps them gain more knowledge.
If you think content is just the text than you are wrong, very wrong.
Content is a mixture of text, images, videos, infographics, podcasts or anything that keeps your visitors engaged and make them coming back for more.
Wikipedia describes Content Marketing as
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
It doesn’t matter if you are a big, medium, small or a freelance business, Content Marketing is the key to your online Success.
Content Marketing is an art not science.
Your content is an asset that helps you sell your products and services, direct your visitors to the right path, choosing what is the best for them, and also giving them knowledge.
Content has various forms each has its own benefits. You need to play around to help your audience.
Benefits of Content Marketing
1. Quality Content Get more Shares
Create Awesome content which is likely to be shared, this helps you create a brand awareness and get to a larger audience. Create content that engages readers and share it via their social accounts, email or word-of-mouth as a recommendation.
Remember Everyone is an influencer!
2. Content helps your SEO
Since the inception, content has played a vital role in internet marketing, Google the Search Engine giant has also made it clear with its Panda Algorithm that quality content which delivers to the visitor’s needs are signals used in Search Engine rankings.
3. Content helps increase your Conversion
Well written content helps a visitor to build more trust with your brand, if your visitor builds that relation with your website the likeliness of converting into a customer increases. A decision of buying, signing up or even engaging more depends upon your content and the strategy that you use.
4. Content spreads like wildfire
Quality Content does not stay limited to you website, In today’s world everything you talk about is been shared, more the shares you get more is the number of people you influence.
5. Unique content drives leads
The decision of converting from a prospect to a customer depends upon the way you present your brand to the visitor. Your content over the web is viewed by many people over Social Media, Bookmarking sites, review websites and much more. A Brand know to your visitor makes it easy for them to make decisions.